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Client Overview

Our client is a leading furniture manufacturer, offering a wide range of products for every corner of the house, from the kitchen to the bedrooms. They are renowned for their furniture’s aesthetics and have a massive distribution network with multiple outlets across the US. They heavily relied on SMS to run promotional campaigns, update customers on new collections, collect feedback via surveys, and share helpful tips on furniture maintenance. Their main objective was to reach out to a large customer base and make their presence strong in the market. For this, they leveraged bulk messaging and were seeking a solution that supports unlimited recipients.

Challenges

Here are some major challenges our manufacturing client encountered with bulk messaging when using other SMS apps for Salesforce:

  • Limited Recipients for Bulk Messaging: The client discovered that other Salesforce SMS applications imposed strict limitations on the number of recipients for bulk messaging. This restriction hindered their ability to connect with a broader audience, ultimately affecting their marketing effectiveness and reach.
  • Manual Efforts: Due to this limitation, the marketing team had to invest a lot of time in sending messages in multiple batches. Simultaneously, this was impacting the output of the employees.
  • Limited Reach: The company faced significant challenges with limited reach, as they were unable to connect with the masses at once.
  • Limited Analytics Capabilities: The Salesforce SMS app our client used earlier did not offer robust analytics features. As a result, it difficult for the client to measure campaign performance effectively.
  • Inefficient Feedback Mechanisms: Collecting and processing customer feedback through SMS was slow and inefficient. This led to missed opportunities.

Our Solution

  • 3 SMS Bulk Messaging Options: With the help of Lead Manager Ninja, the company was able to target their audience via 3 types of SMS options, which are campaign bulk SMS, report bulk SMS, and list bulk SMS.
  • Automated Support: The bot also enabled the company to respond to user queries immediately, reducing manual intervention. It allowed the company to engage with the target audience even when sales representatives were unavailable.
  • No Limitations on Recipients: Communicate freely with any number of customers, leads, or team members without the usual recipient limits. Our system allows unlimited message distribution, making it easy to manage high-volume outreach or engage large groups without worrying about recipient caps.
  • Flexible Pay-as-you-Go Model: With our pay-as-you-go model, users can send SMS whenever they need, without the commitment to purchase bulk credits or specific message quantities. This approach is ideal for scaling your messaging based on real-time requirements, allowing you to control costs while staying agile in your communication strategy.
  • Compliance: Our app complies with Salesforce governor limits, ensuring optimal performance and reliability of SMS campaigns.
  • Comprehensive Reporting Features: Our app offers robust reporting capabilities, integrating Salesforce reports and the SMS provider's dashboard. Users can easily track key metrics like delivery rates, open rates, and response times. This allows businesses to measure SMS campaign effectiveness, refine their strategies, and optimize future outreach based on actionable insights.
  • 24x7x365 Days Availability: Our support team is dedicated to helping clients avoid delivery failures. We provide guidance on attachment sizes and message formatting, ensuring that all messages meet the necessary standards for successful delivery.

Qualitative Results

Before
After
Improved Recipients Reach per Campaign

Before: 1,000 recipients

After: Unlimited recipients

Result: 100% increase in reach
Increased Message Delivery Success Rate

Before: 45% success rate

After: 85% success rate

Result: 89% increase in successful delivery
Less Time Spent on Managing Bulk Messaging

Before: 10 hours/week

After: 3 hours/week

Result: 70% reduction in time spent
Enhanced Overall Campaign Effectiveness

Before: 35% effectiveness

After: 75% effectiveness

Result: 114% increase in campaign success
Higher Customer Response Rate

Before: 20% response rate

After: 45% response rate

Result: 125% increase in engagement

Experience limitless recipient reach and instant tracking with Lead Manager Ninja!

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