Project Name
Transforming SMS Messaging with Lead Manager Ninja: A Solution to Vendor Reliance
Overview
Our client is one of the best and most famous furniture manufacturers with an extensive product range, suppliers, and distributors across the U.S. region. They are heavily dependent on SMS campaigns to promote new products, seasonal sales, special discounts, or clearance events. Additionally, they leveraged SMS campaigns to collect feedback from customers on products. They were seeking a reliable vendor to assist them during critical campaign times and make the most out of each campaign.
Challenges
Our client faced a lot of challenges in terms of leveraging SMS service to the maximum level. Here we have listed a few notable challenges; take a quick look:
- Vendor Unavailability in Critical Times: The client encountered delays as a result of vendor unavailability during prime SMS campaign periods. This led to the loss of opportunities to engage customers and communicate time-sensitive updates, thereby reducing the effectiveness of their campaign.
- Dependence on Vendors for Account Recharge: The company also faced continuous delays in the account recharge process because of the vendor intervention that most of the time interrupted ongoing campaigns. This reliance on vendors hindered their ability to promptly respond to market needs.
- Limited Visibility into Delivery and Engagement: The client was unable to assess the efficacy of the campaign due to the absence of comprehensive insights into SMS delivery status and response timeframes. They were also unable to refine strategies and guarantee optimal reach due to a lack of detailed metrics.
- Message Delivery Failure Rate: The current vendor solution had a high rate of message delivery failures, particularly for high-volume campaigns. This not only affected customer reach but also resulted in diminished engagement with targeted audiences and the wastage of resources.
Solution
By analyzing issues faced by the client, we served a one stop solution for them by introducing Lead Manager Ninja. Continue reading to know how this application helped our client.
- Direct Account Recharge Control: The client achieved independent control over SMS account recharges with Lead Manager Ninja, thereby eliminating dependence on third parties. This autonomy enabled them to recharge on demand, thereby guaranteeing that campaigns could be rapidly expanded in response to real-time requirements.
- Enhanced Message Delivery Success: Lead Manager Ninja’s advanced infrastructure reduced the rate of message failures, ensuring higher delivery success. This improvement not only increased the campaign’s reach but also ensured that messages were received promptly, maximizing engagement.
- Integrated Analytics for Full Visibility: With the help of our Lead Manager Ninja’s advanced analytics, the company was able to monitor SMS delivery rates, open rates, and response times, providing actionable insights.
- High-Volume Delivery with Unlimited Recipients: The client can now send SMS campaigns to an unlimited number of recipients, eradicating previous restrictions, thanks to high-volume delivery and an unlimited number of recipients. The client was able to optimize customer engagement across all segments by effortlessly scaling campaigns due to this unrestricted reach.
- 24X7 Real-Time Campaign Support: The client was able to implement high-volume campaigns without interruptions as a result of the dedicated support team, which provided them with round-the-clock assistance. This on-demand support guaranteed consistent outreach during critical campaign periods, thereby enhancing the efficacy of the message and minimizing delays.
Qualitative Results
Before: Limited recipients
After: Unlimited recipients
Before: 45% success rate
After: 85% success rate
Before: 10 hours/week
After: 3 hours/week
Before: 35% effectiveness
After: 75% effectiveness
Before: 20% response rate
After: 45% response rate
Experience Seamless SMS Campaign Management with Lead Manager Ninja!
