Client Overview
The client is a multinational enterprise operating across Europe and North America, specializing in customer-focused services such as financial consulting, customer support, and data-driven solutions. Known for their commitment to data security and compliance, they sought a secure and dependable Salesforce SMS app to streamline SMS communications while maintaining privacy and regulatory adherence.
Challenges
There were several challenges the company was struggling with. The following list highlights some common issues:
- Data Security Risks: The company was highly concerned about unauthorized access to sensitive customer data stored in Salesforce. Keeping the data safe from potential breaches was the utmost priority.
- Regulatory Compliance: Meeting global privacy standards like GDPR and CCPA was critical to avoid legal penalties and safeguard customer trust. The client was looking for a solution that could help simplify compliance without disrupting operations.
- Third-Party Vulnerabilities: Being highly dependent on external SMS providers posed risks of data leakages, as sensitive information can be exposed.
- Access Control Issues: A lack of role-based access controls made it difficult to restrict sensitive data to authorized personnel, increasing the risk of accidental or intentional misuse.
Our Solution
By understanding the concerns of the company, we implemented our SMS app for Salesforce, Lead Manager Ninja. After employing the application, the company was able to solve all complications. Here’s how our application helped the client:
- Full Control Over Data: Our Salesforce SMS app ensured that all sensitive customer information is safe within the application, resulting in no risk of external data breaches.
- End-to-End Encryption: The platform also comes with a robust encryption protocol that helps in securing all SMS interactions. It also provides an extra layer of security against cyber attacks.
- No Third-Party Access: By integrating directly with Salesforce, the solution eliminated the need for third-party SMS providers, safeguarding sensitive customer information.
- Compliance Ready: The platform's integration of GDPR and CCPA compliance ensured the client’s adherence to worldwide privacy rules, therefore mitigating possible penalties and preserving consumer confidence.
- Activity Logs: Descriptive activity logs helped the client to keep track of data usage, reports, analytics, and performance, improving accountability and enabling quick resolution of any discrepancies.
- 24x7 Customer Support: Our application also offered 24x7 customer support to the client to resolve their concerns on a timely basis.
Qualitative Results
Before: 35% risk of data exposure due to third-party dependencies.
After: 0% risk of data exposure with end-to-end encryption and no third-party access.
Before: 60% compliance with GDPR and CCPA, leading to frequent audit challenges.
After: 100% compliance with global privacy standards.
Before: 40% of audit logs were incomplete or inconsistent.
After: 95% accuracy in audit logs, enabling transparent data monitoring.
Before: Messaging workflows were 50% efficient due to fragmented systems.
After: Messaging workflows reached 100% efficiency with centralized communication.
Interested in making your Salesforce SMS operations secure and compliant? Contact us today!