Project Name
Streamlining Real Estate Client Engagement with SMS for Salesforce
Client Overview
Our client is one of the most leading and renowned real estate companies that deals in corporate homes across the United States. They were facing several challenges in managing communication as well as coordination across sales teams and client interactions. In order to improve the situation, they were looking for a real estate communication solution that would help in streamlining their operations and boost up client engagement.
Challenges
The real estate industry relies on timely and efficient communication. However, our client encountered several issues:
- Inefficient Communication Between Teams: There were several teams like lead generation, property viewings, contract negotiations, etc. that were facing obstacles with fragmented communication.
- Delayed Client Interaction: There were several hot leads and some potential buyers, but there was a lack of communication and timely updates that resulted in missed opportunities.
- Limited Client Support: The customers were facing issues in reaching out to the company for enquiries. It negatively impacted client satisfaction as well as engagement at the same time.
Our Solution
- Automating Lead Nurturing: We set up automated SMS for real estate, ensuring that new leads received personalized welcome messages, property updates, and invitations to virtual tours. This improved real estate lead nurturing and engagement.
- Creating Team-Specific SMS Channels: We integrated Salesforce communication tools in order to establish dedicated SMS channels for multiple teams. This enabled smoother communication—viewing teams sent reminders, while contract teams provided transaction updates.
- Enabling Property Alerts via SMS: With the automated SMS feature of Lead Manager Ninja, they were able to send instant property alerts via SMS to the potential buyers, keeping them updated about the new listings that matched their requirements.
- Enhancing Client Support: By integrating an SMS-based support system, we made it easier for clients to reach out for assistance and receive real-time responses.
- Post-Sale Enggement Automation: We set up automated SMS follow-ups, providing new homeowners with essential property information, local amenities, and management contacts to ensure continued engagement.
Qualitative Results
Before: Limited recipients
After: 26% of leads were converted into sales
Before: 12 minutes average response time
After: 5% missed Follow-Ups
Before: 12 minutes average response time
After: 3 minutes response time
Before: 50% of customers engaged with sales reps
After: 80% of customers actively interacted through Property alerts via SMS
Before: 6 hours/day on manual follow-ups
After: : 3 hours/day on manual follow-ups
Transform Your Real Estate Communication with SMS for Salesforce!
