Project Name
How Lead Manager Ninja Helps in Effective Brand Awareness Campaigns via SMS
Increased Message Delivery Success Rate 60%
Minimized Time Spent on Reporting 5 hours/week
Overview
Our client is a real estate company (newly established); the company offers multiple services, like buying and selling various types of properties to renting, leasing, investment matching, and property management. They are working towards increasing their presence in the market by implementing some innovative marketing strategies. The client uses SMS as a primary channel to connect with potential customers and build brand awareness, recognizing the platform’s widespread use and immediateness. However, they faced a lot of challenges in tracking the performance of their SMS campaign and could not understand the concrete results of the activity.
Challenges
- Limited Tracking of Message Delivery: The client found it challenging to determine whether their SMS messages reached the intended recipients. In the absence of dependable monitoring, they were unable to assess the efficacy of their outreach initiatives, resulting in ambiguity in their marketing plans.
- Difficulty Measuring Brand Engagement: Due to the lack of tracking mechanisms, the company was facing issues in terms of understanding how customers are engaging with the campaigns.
- Manual Reporting Processes: The marketing team used manual techniques to aggregate engagement data, resulting in a labor-intensive process susceptible to human error. This inefficiency not only postponed the examination of campaign performance but also obstructed prompt decision-making.
Solution
We implemented our Salesforce SMS app, Lead Manager Ninja, enabling the client to track their SMS campaign performance. Here’s how our solution delivered transformative results:
- Automated Delivery Status Tracking: Our app provided real-time insights into message delivery, allowing the client to monitor which messages were successfully delivered and opened. Also, it provided detailed reasons for failed or pending SMS, enabling the client to address the bottlenecks.
- Comprehensive Analytics Dashboard: The solution included a user-friendly analytics dashboard that allowed the client to track engagement levels across different campaigns. They could easily track read, unread, and total received message data along with statistics, giving them a deeper understanding of customer behavior and preferences.
- Reporting Capabilities: Our app provided the client with access to Salesforce reports and the SMS provider’s dashboard for detailed insights into SMS campaign performance. With timely reports, they could quickly analyze results and refine their campaigns for better outcomes.
- Customer Support: During the process, our committed customer support staff was accessible around the clock to assist the client in generating reports. Our developers provide direct assistance to guarantee the company's proper utilization of the solution, immediately resolving difficulties and assuring seamless operations.
Qualitative Results
Before: 25% brand engagement rate
After: 50% brand engagement rate
Before: 50% message delivery success rate
After: 80% message delivery success rate
Before: 15 hours/week spent on reporting
After: 5 hours/week spent on reporting
Before: 40% campaign effectiveness
After: 80% campaign effectiveness
Track your SMS Campaign Success with Lead Manager Ninja!
