Project Name
Boosting Student Engagement with Automated Reminders & Updates Using Lead Manager Ninja
Overview
Our client runs a leading educational institution in Australia, specializing in online courses and training programs for students up to grade 12. Known for its innovative approach to online learning, the client provides flexible, high-quality education programs designed to meet the diverse needs of students. To enhance student engagement and streamline communication, they utilize WhatsApp and SMS channels. However, they were in search of a solution that would automate the delivery of timely reminders and notifications, ensuring students stay on track with their learning schedules.
Challenges
Our client leverages Salesforce to manage student data, communication, and marketing. They were struggling to send timely reminders and updates to students for upcoming courses, fee payment reminders, assignment submissions, etc. Here are some major challenges encountered by the client:
- Communication with a Large Student Base: Managing communication with a large student base was overwhelming for the administrative staff, leading to inefficiencies.
- Manual Communication Process: Our client heavily relied on manual processes to send updates or reminders to students, which required more effort and time.
- Lack of Automation: As there was no automated system, the client struggled to keep track of critical deadlines.
- No Timely Fees Collection: With the manual process, the administrative staff sometimes caused delays in sending payment deadlines and reminders to students. As a result, the client did not receive timely fees, affecting cash flow.
- Missed Reminders: Many times, important reminders were often missed or delayed, causing students to miss deadlines and important updates.
- Decreased Student Engagement: Due to irregular and delayed communication, student engagement and participation rates decreased over time.
Solution
To address the above challenges of our client, we implemented our SMS app for Salesforce, Lead Manager Ninja. Here’s how our app worked as a game-changer:
- Automated Messaging System: With the Lead Manager Ninja’s WhatsApp and SMS integration with Salesforce, we implemented an automated messaging system wherein the client was able to automatically send timely updates & notifications to students.
- Timely Reminders: Our automated messaging system helped the client reduce the administrative burden and manual efforts of sending reminders on payments, assignment submissions, upcoming courses, etc.
- Triggered Alerts: Based on preset schedules or specific actions, the institution efficiently enabled triggered alters so that students would not miss out on anything.
- Personalized Communication: The tight integration of the messaging system with Salesforce enabled our client to send personalized reminders tailored to each student’s individual schedules, deadlines, and payment statuses.
- Automated Tracking: All students’ actions were automatically updated in Salesforce, eliminating manual tracking by the internal team.
- Parental Involvement: Our solution enabled the institution to involve parents in critical updates, such as exam results, attendance records, and other important student information.
Qualitative Results
Before: 70 missed deadlines per semester
After: 49 missed deadlines per semester
Before: 60% fee collection rate
After: 84% fee collection rate with timely reminders
Before: 30 hours/week to send personalized notifications
After: 5 hours/week to send personalized notifications with automation
Before: 40% engagement rate
After: 68% engagement rate due to personalized reminders
Before: 75% satisfaction rate
After: 90% satisfaction rate with personalized reminders
Before: 45% retention rate
After: 85% retention rate with personalized engagement
Streamline Student Communication with Automated Updates Using Lead Manager Ninja!
