Over time, marketing practices have evolved with the advancement of tools and technologies. However, SMS marketing has been able to maintain its relevancy for ages. It is one of the most powerful weapons for marketing managers to target their desired group of audience. With an open rate of 98%, it is an indispensable tool for organizations. Nonetheless, transmitting SMS encompasses not only the content but also the efficacy of its composition and delivery.
Nevertheless, there are certain tips and practices that you must know to perform this activity efficiently. In this article, we’ll be focusing on #1 messaging application for Salesforce, Lead Manager Ninja.
If you are using Salesforce and struggling to reach out to your targeted audience, then you have landed in the right place. There are certain tips that can help you in the process of Salesforce text messaging. Here we will deep dive into some special tips regarding SMS marketing best practices that you must know. Continue reading to know more.
1. Personalize Your Messages
Personalized text messages give recipients the impression that they are loved and understood. The communication may be personalized by adapting it to the recipient’s preferences, behavior, or past interactions. Personalization goes beyond just adding the recipient’s name to the message.
How Lead Manager Ninja Helps:
- Dynamic Field Insertion: With the help of our application, you can choose customer-centric details like names, purchase history, or location in your messages without manual effort.
- Customer Segmentation: You can easily group your audience on the basis of demographics, purchase behavior, or interests to craft more targeted campaigns.
Example:
A travel agency can send personalised recommendations like, “Hi [Sarah], explore breathtaking Bali this summer! Book your dream vacation today: [link].”
2. Time Your SMS Wisely
Connecting with your clients on time is highly crucial in today’s competitive landscape. In SMS marketing, you need to keep your clients and customers posted about every small details. However, sending messages at odd hours can also be disruptive and may irritate your customers. while perfectly timed messages can drive immediate action.
How Lead Manager Ninja Helps:
- Advanced Scheduling: With the help of our application, you can easily schedule your message to align with your customers’ availability and manage the time zones and peak activity hours.
- AI-Driven Insights: With the help of detailed insights, you can identify the best engaging and performing timings to manage your timings to send SMS.
Example:
A gym promoting its morning classes might schedule an SMS at 7:00 PM the night before, such as:
“Don’t miss tomorrow’s 7:00 AM yoga class. Book your spot now and start your day with energy: [link].”
3. Provide Clear Call-to-Actions (CTAs)
An effective SMS should provide receivers with instructions on what they should do next. Whether it be clicking a link, responding to an email, or going to a shop, a compelling and succinct call to action (CTA) guarantees that the intended action is taken.
How Lead Manager Ninja Helps:
- Predefined Templates: There are several templates available on our application that you can customize as per your requirements and include necessary CTAs in the same. This is one of the best practices for SMS marketing that can help companies.
- Multi-Channel Redirection: In our SMS, we can always try to add links to webpages, emails, and other links to make it easy for recipients to act.
Example:
A retail store could use a CTA like:
“Exclusive offer just for you! Use code SAVE20 at checkout to get 20% off. Shop now: [link].”
This directs recipients clearly toward the next step and creates urgency.
4. Leverage Drip Campaigns
Drip campaigns are also one of the major aspects that help nurture leads by delivering a series of messages over time. With the help of this approach, you can ensure consistency, build rapport, and gradually move customers through the sales funnel.
How Lead Manager Ninja Helps:
- Cross-Channel Drip Campaigns: To provide a consistent experience for your customers, you can automate a series of messages via email, WhatsApp, and SMS.
- Event-Based Triggers: With the help of our application, you can start drip campaigns based on actions like form submissions, product enquiries, or abandoned carts.
Example:
A real estate firm can set up a drip campaign as follows:
Day 1: “Hi [Mark], here’s a list of properties matching your preferences: [link].”
Day 3: “Hi [Mark], don’t miss our open house this weekend. Schedule a visit: [link].”
Day 7: “Hi [Mark], have questions about financing? Reply YES to speak with our expert.”
5. Maintain Compliance with Opt-In and Opt-Out Rules
Compliance is a legal and ethical requirement in SMS marketing. Customers must opt in to receive messages and should have an easy way to opt out. Respecting these rules builds trust and ensures long-term engagement.
How Lead Manager Ninja Helps:
- Opt-In Management: Lead Manager Ninja allows you to steamline the opt-in process by collecting consent through forms, keywords, and other channels.
- Opt-Out Automation: It is important to avoid delivering communications to phones that have not been subscribed to by automatically processing opt-out requests and updating your contact lists.
Example:
A subscription box service includes a clear opt-out option in every message:
“Enjoying your subscription? Reply STOP to unsubscribe anytime. Visit [link] for details.”
This ensures compliance while giving customers control over their preferences.
Why is Lead Manager Ninja the best Salesforce Messaging App?
Developed by the best Salesforce experts at Ksolves India Ltd., Lead Manager Ninja is meticulously designed to help companies achieve their desired audience. Here’s why it stands out from others in the market:
- 100% Privacy: We always tend to keep all data and information safe that are being shared by the clients or customers.
- 24/7 Support: Our team is available around the clock to guide clients and provide all necessary support.
Seamless Integration: With the help of our application, you can easily manage SMS, WhatsApp, and email campaigns from a single platform. - Free Setup and Installation: Our Salesforce experts are also available around the clock to help you during the setup and installation process without any extra charges.
Final Words
With a 98% open rate, SMS offers unparalleled opportunities to capture attention and drive action, but its success depends on using the right tools and following best practices. Lead Manager Ninja, #1 SMS app for Salesforce, empowers businesses to master SMS marketing effortlessly. Whether it be via advanced scheduling, dynamic personalization, drip campaigns, or compliance management, this solution guarantees that you will engage with your audience in a manner that is both successful and ethical.
Be smart and choose the right application for your business and skyrocket your success rate. Connect with us to get a free live demo.
